Lordchen
Bekanntes Gesicht
- Mitglied seit
- 09.11.2005
- Beiträge
- 4.811
- Reaktionspunkte
- 0
Sehr interessante Studie die da die NPD-Group gemacht hat
http://www.hollywoodinhighdef.com/ (Ist eigentlich eine Pro-Bluray-Seite, aber die Studie hier können sie wenigstens nicht wirklich verfälschen )- Less than one-third of TV homes have HDTVs (about 32 million) and barely half of those with HDTVs (52%) are even familiar with the availability of high-definition disc players, according to NPD's High Definition Video Player Report Series that surveyed more than more than 5,500 adults between June 18 and June 28, including 542 pre-identified owners of high-definition players and high-definition capable video game consoles.
-And even fewer -- less than 30% -- are familar with Blu-ray or HD DVD.
Most eye-opening of all, only 11% expressed strong intentions to buy a hi-def player in the next six months.
- But among those consumers who are aware of hi-def players, most are swayed not by perceived quality but, as always, by price. NPD says 62% are waiting for prices to fall and among those who have purchased HD DVD players, those who bought HD DVD players did so because it was less expensive than Blu-ray.
- Notably, among those who have purchased hi-def players, those who bought Blu-ray players did so because they felt it was the superior format.
- About 64% of discs purchased by hi-def owners are standard definition with the primary reason for that being that a hi-def disc was not available.
- NPD reports that early adopters would like to buy nearly two-thirds (63%) of upcoming new releases in hi-def and replace 23% of their current DVD libraries with hi-def discs.