9.40pm: There's less than three hours to go now until the midnight launch of the PS3, and Sydney's Pitt St mall is... empty. Workers are still setting up barricades leading into the entrance of the Myer store, and the big screen to be used for showing Casino Royale at 10pm was just erected 15 minutes ago. 2Day FM radio personality Lizzy Lovett has been hyping up the non-existent crowd. Here's hoping some eager gamer's line up soon.
10.00pm: Still no-one lining up behind the official barricades, but a small group of curious onlookers have started to gather outside and around the stage.
10.15pm: We just spoke with Sony Computer Entertainment Australia head Michael Ephraim, who said that he still expects the PS3 to become the winner in this generation of consoles. As for the launch finally happening after months of waiting, Ephraim said he was excited that the time had finally come.
10.35pm: A crowd of about 100 people have now gathered around the official Myer line-up area. Simply said, no one is in the line, but a sizeable crowd is starting to gather. 2Day FM staff are walking around the crowd giving away free drinks and popcorn. Casino Royale is playing on the big screen, and is at the section where Bond is running around Morocco.
10.42pm: Alert! Alert! Five people have now actually formed a line. The movie has been paused to allow some live gameplay with people from the crowd. Gran Turismo HD is now being played on the big screen. MC Lizzy Lovett is urging the crowd to join the line.