The Origin store allows users to browse and purchase games from Electronic Arts' catalogs. Instead of receiving a box, disc, or even CD key, purchased software is immediately attached to the user's Origin account and is to be downloaded with the corresponding Origin client. Origin guarantees download availability for at least one year after purchase[3], and there is no limit to the number of times a game can be downloaded.
Users may also add certain EA games to their Origin account by using CD keys from retail copies, and digital copies obtained from other digital distribution services. However, the addition of retail keys to Origin is restricted to games from 2009 onwards and older keys will not work even if the game is available on Origin.